China has been known for its extensive economic growth within the global economy. With how developed the country is, it is to no one’s surprise that China will expand its investment,ranging from real estate to banking and construction. Among all available assets to invest, China has been recorded to allocate 70% of its investment to real estate and properties. Real estate and properties are commonly chosen by investors to avoid financial drain in the future. 

Although China’s investment in real estate and properties had shown a downfall in the past, economists have predicted that this number will soon shift into an uptrend after recovery, growing at a steady 2 percent per year. This recovery reflects Chinese investors’ interest in keeping their assets in real estate.

Although it is not necessarily obligatory to speak in Mandarin as a real estate agent, having a working knowledge of the language can make a huge difference in both short-term transactions and long-term success. Fluency in Mandarin for real estate professionals will give a sense of understanding, not only in terms of communication, but also in cultural appreciation–which play a huge role in real estate and properties. Recently, Chinese investors have also shown concern in terms of language capability, preferring to rely on agents who can understand their native language. Therefore, learning Mandarin as a real estate agent will equip you with benefits as the following 

• Understanding investors’ concern – In terms of real estate and properties, Chinese investors have a higher cultural sensitivity. Cultural preferences such as feng shui and lucky numbers play a huge role in grasping investors, but may sometimes be overlooked by agents. By understanding Mandarin and learning about China’s culture, real estate agents can offer properties that suit their customers’ preferences. 
• Providing clear agreement – Having an agreement while trying to rope Chinese investors into your properties requires official documentation that can be referred back by both parties. To avoid misunderstandings on the agreement, the ability to be able to compose all documents in Mandarin will be preferred by investors.
• Smooth negotiations – Once you have tried to communicate with investors from China, you will most likely be involved in active discussions, negotiating the best agreement that can satisfy both ends. Being able to understand and respond swiftly without constantly relying on intermediaries builds confidence and speeds up negotiations, striking you the deal without much delay. 

With the growing interest in real estate among Chinese investors, the possibility of sealing a deal is undoubtedly high. However, chances will not come without any efforts. The high demand in Chinese property investment is matched by fierce competition among agents aiming to attract investors.  Therefore, building a strong presence amidst the competition is highly advised. Here are a few ways to boost your success as a real estate pro!

• Understand what investors seek for – Chinese investors have different characteristics between one another. Offering the same deal to everyone might not work well, especially if the offer cannot be aligned with their value. Therefore, it is important to communicate with Chinese investors, asking their preference and tailor your offer accordingly. 

• Create a website – an official website is very important to prove your credibility in working. Try setting up your website by selecting a hosting in China to be able to reach your desired audience. It is also important to use Mandarin as your main language while setting up your website. 

• Social media as a marketing tool – Social media plays an important role in marketing, especially with the rapid growth of technology in developed countries. Instead of using social media such as Instagram and similar tools, try looking for the most used social media in China. A few examples include Red Note, Douyin, and Weibo.
• Join forums – As a real estate agent, forums can be a natural place that gathers your audience in one platform. As you join different forums, try engaging with other members. This interaction should not be limited to transactions, but also knowledge sharing to build trust between one another.

• Relationship building – As an agent, one thing that you need to consider while interacting with investors is to maintain a good relationship with them. Even though your main goal is to be able to reach an agreement between one another, it is advisable to try gaining their trust beforehand by understanding their concern, showing them that you are willing to negotiate to satisfy their needs. By having a good relationship, you can increase the likelihood of investors to invest in your properties.

To be able to speak fluently, learning the basic vocabularies that are often used during negotiation and communicating with investors are highly critical. Here are a few key terms that can be a starting point for your learning journey!

As mentioned before, the capability to communicate clearly using Mandarin for real estate negotiations is highly favored by Chinese investors. If you’re working in Chinese property investment, mastering key phrases can enhance trust with your clients. These key phrases will help you sound more natural. 

• 这个价格我们还能谈一谈。
  Zhège jiàgé wǒmen hái néng tán yī tán.
  “We can still negotiate this price.”

• 如果您一次性付款，可以获得折扣。
  Rúguǒ nín yīcìxìng fùkuǎn, kěyǐ huòdé zhékòu.
  “If you pay in full, you can get a discount.”

• 这个地区的房价还在上涨。
  Zhège dìqū de fángjià hái zài shàngzhǎng.
  Property prices in this area are still rising.

• 这个房子已经有其他买家感兴趣了。
  Zhège fángzi yǐjīng yǒu qítā mǎijiā gǎn xìngqù le.
  “Other buyers are already interested in this property.”

• 这个房产有很好的投资回报率。
  Zhège fángchǎn yǒu hěn hǎo de tóuzī huíbào lǜ.
  “This property has a great return on investment.”

• 您有兴趣看一下类似的房源吗？
  Nín yǒu xìngqù kàn yīxià lèisì de fángyuán ma?
  “Would you be interested in viewing similar properties”

• 您想在合同里加入哪些特别条款？
  Nín xiǎng zài hétóng lǐ jiārù nǎxiē tèbié tiáokuǎn?
  “What special terms would you like to include in the contract?”

To be able to communicate fluently with Chinese investors, having a solid foundation in your relevant field is essential. Whether you’re just starting out or scaling your agency, Mandarin proficiency is a valuable asset in Chinese property investment field. While self-study is a practical way to start, relying solely on it may be limiting. Therefore, it is highly recommended to seek professional trainers, such as attending a business course with customizable contents. Visit our contacts to learn more about how to get started with your business course.